If you’ve got an issue with that…
Here’s an update from the ActNow marketing team...
We’ve launched a new marketing campaign that focuses on the issue of global warming. It was developed and made possible by the by the team at our creative agency "Three Drunk Monkeys", media partner "Razor" and our ActNow interns from Sydney Uni. It uses a range of media—from online to community radio and street press in Sydney and Melbourne. The featured print and online advertising turns up the heat on the global warming debate and depicts a weather forecast for the future with average temperatures hovering around 40 and 50 degrees.
The predictions used in the ads come from both the Australian Greenhouse Office and the United Nations.
The source of the prediction in the ad featuring the weather forecast is the Australian Greenhouse Office, Living with Climate Change: An overview of potential climate change impacts on Australia, December 2002.
The source for the prediction in the ad featuring the water fight is the Commission on Sustainable Development, Comprehensive assessment of the freshwater resources of the world, United Nations 1997.
We hope these ads lead to more people joining ActNow and taking action on the issues that matter most to them.
We're always keen to get feedback.. so let us know what you think of them!!
.. the ActNow marketing team
